The financial crises brought about primarily by disparities between national financial regulation and flawed derivatives in the financial community have left an aftermath that the real world has had to pick up and deal with. Raising finance is even more challenging in this environment and bootstrapping tactics are ever more important. Ruthless competitive pressures are here to stay. The weaker businesses are failing and will fall by the wayside. That's why it is so important that you fortify your business so it will be protected against the the tactics of your competitors and the idiosyncrasies of your customers and clients. You don't have to be a victim of the tides. You can rise above the competition and profit during these competitive times. Shrinking revenue growth. Your revenue may not be increasing at the same rate but it’s shrinking. Are you faced with fewer customers now? As soon as things tighten up, your identity, your reputation, and your uniqueness become essential to the survival and growth of your company. Your "Proposition" can serve as a shield during these competitive times; it is the single most compelling reason why a customer does business with you instead of with your competitors.
“The significant problems we face cannot be solved at the same level of thinking we were at when we created them”
Albert Einstein